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Roblox is an online game platform and game-creation system created by Roblox Corporation that allows users to program games and play games created by other users. It is the primary product of Roblox Corporation. Founded by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games, designated as "experiences" since May 2021, of multiple genres coded in the programming language Lua.

Roblox is free-to-use, with in-experience purchases available through Roblox's virtual currency "Robux". As of July 2021, Roblox has over 215 million monthly active users, with it being used by over half of all children aged under 16 in the United States. Roblox has received generally positive reviews from critics.

Roblox has hosted various promotional tie-ins campaigns, including those for the Netflix series Stranger Things. Roblox hosted events to celebrate the release of Stranger Things 3 in July 2019, and for Stranger Things Day 2022. Stranger Things characters and element also appeared in the Roblox experience Netflix Nextworld ^[8]

Stranger Things

Stranger Things 3

Roblox sponsored Stranger Things 3 for an event that ran from July 4, 2019 to July 18, 2019.

Items

Roblox added 2 free items to the catalog as a sponsorship:

• Demogorgon mask: [1]
• Scoops Ahoy hat: [2]

Promo Codes

Roblox also added 4 items in promo codes:

• Dustin's cap: [3]
• Mike's Bike: [4]
• Flayed Rats: [5]
• Eleven's Starcourt Mall outfit: [6]

Stranger Things Day 2022

On November 6, 2022, an immersive online watch-party for "The Vanishing of Will Byers" was hosted over Roblox to commemorate Stranger Things Day.

References