On May 17, 2022,[1] Domino's Pizza ran a Stranger Things-themed promotional campaign, in advance of the fourth season's release. A "Mind Ordering" app could be used to order pizza with a throwback Eighties-themed pizza box design. "Mind Ordering" branding was also displayed on the Domino's website and temporarily added to their "pizza tracker" utility. Notably, a three-minute cinematic advert featuring Gaten Matarazzo and Caleb McLaughlin formed a key part of the campaign.
The themed box featured multiple references to Hawkins and the wider world of Stranger Things, as well as "The Noid", Domino's advertising mascot from 1986.
Easter Eggs
- "Have You Seen The Noid?" - The Noid was last spotted near Hawkins National Laboratory. Believed to be equipped with zany gadgets and a vendetta against hot pizza. Stay vigilant, and protect your pizza.
- "'This message was brought to you by the Hawkins Police Department." - Hawkins Police Dept. Indiana
- Hawkins National Laboratory - "Seeking volunteers to participate in Mind Ordering Experiments"
- "If there's still pizza in this box, it's in the Upside Down now."
- "Proud Sponsor of the Hawkins High School Tigers"
- "Visit our new store at Starcourt Mall."
App Description
Do you have the power to order Domino's with your mind? With the help of the brilliant minds at Stranger Things' Hawkins National Laboratory, we have a way to find out.
Time travel back to 1986 and step into the Stranger Things universe as you become a super-powered test subject in the latest experiments taking place at Hawkins National Laboratory. Learn about your telekinetic powers, explore your surroundings, and use your newfound skills to place your Domino's Easy Order without the touch of a button.
- Learn how to control your telekinetic abilities by performing specific gestures like tilting and flicking your head.
- Explore an Observation Room at Stranger Things' Hawkins National Laboratory.
- Use your mind to find hidden discoverables from the show’s past and upcoming seasons.
- Connect your Domino's account and place your Domino's Easy Order with your mind.
How To Order: once you’ve honed your skills and you’re ready to order a pizza, focus your stare at the Domino’s pizza box to begin the ordering process. Then close your eyes to enter the Void where you’ll confirm your order. Find more detailed instructions and helpful tips at https://www.dominos.com/mindordering#faq
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